The internet is a great leveller
“Don’t make me think”
Example of a wireframe
Is it the end of the high street?
Building on a quality framework
- Umbraco is our CMS of choice
- WordPress is our preferred entry-level CMS
- NopCommerce is our enterprise-level eCommerce platform
- Shopify is our preferred entry-level eCommerce platform
Example of CMS system Umbraco
Getting you noticed, organically
Search engine optimisation (SEO) is so much more than getting to the top of Google. While that is the goal, those pesky algorithms you’ll have heard about can get in the way.
- ‘On-site’ which makes sure everything from content to technical build is ticking all the boxes for Google.
- ‘Off-site’ is the external activities affect your rankings. In short, it tells Google what other sites think of yours and the content on it.
It’s important to have a process that can adapt accordingly
All digital marketing agencies worth their salt should be able to articulate a process like ours. It is the basis for all good web projects. However, the way we tackle a couple of the stages are really rather special and is what sets UP for Digital apart from our peers.
Discovery – Brief, audit & strategy
As with any project (e.g. building a house), the planning and early stages are the most important. We should not even be considering design or technical development until we have completed our discovery and definition phase of the project. It is like the architect’s plans for a house. Get the plans right at the start and the rest of the build flows smoothly and to budget.
Included at this stage are requirement gathering, user research, personas, sitemap, user journeys and interactive wireframes.
Discovery – Prototyping and user testing
Then the second key phase, the style tile…This is a visual guide showing all colours, fonts, textures, typography, buttons and styles that will for your website’s design.
Using the IA as a blueprint and the style tile as a design guide, our designers will begin the creative process of producing a visual representation of your site. We then test designs and functionality to ensure that the user experience is as effective as it can be.
Development & testing
We carry out rigorous QAT (Quality Assurance Testing) and when we are happy, hand over the reigns to you.
Next, we populate your website via the CMS, and make sure it’s integrated into Google’s suite of tools. This ensures all ‘on–site’ SEO elements have been set up
Launch, optimisation and online marketing
We recommend adding an analytics tool like Hotjar to use alongside Google analytics to measure against the objectives and use them to refine the site experience to further improve the user experience. We then review the site 6 months after launch and we will provide a report of our findings and any recommendations.