Defining your digital marketing strategy
Ad planning is the art of blending social media, Google, PPC, SEO and your content into one coherent plan.
We identify your target audience and create personas detailing:
- what sites they use
- the media they consume
- what motivates them
We analyse your competitors, producing a detailed report about:
- their lead generation or sales strategy
- what sites they appears on
- where they are advertising
- where their backlinks feature
- the keywords they are ranking for
- what their core propositions are
Then, we define your core proposition or ‘what you want to be famous for’.
Creating consistent, on brand and appropriate messaging for all campaigns, across all channels.
Once we understand your business, audience and industry, we build your digital sales funnel.
The funnel is key to effective ad planning. It not only identifies how the ads fit together, but also how they sit within digital customer acquisition and lead generation. And most importantly, make sure it generates the numbers you need.
Generating leads and sales is what it’s all about. So we create a suite of relevant landing pages with engaging content such as video, copy, and infographics to encourage those all important conversions.
Building success on Google
Oh Google, you fickle mistress. Understanding the inner workings and how to run successful campaigns across the networks is a no mean feat. It’s a job done only by those who live and breathe it everyday… which we do!
Pay-per-click (PPC). Programmatic targeted display. Retargeting ads. YouTube ad campaigns. They aren’t only about the beautiful and imaginative creative and copy. It’s also:
- In-depth research into the bidding opportunities
- Establishing the conversion metrics and goals
- Agreeing a target and maximum cost-per-acquisition (CPA)
- Creating ad schedules and budget applications
- Designing landing pages
- Making sure everything is trackable
…and that’s just scratching the surface! If that all sounds way too time-consuming, we’re here to help.
YouTube, PPC, and programmatic targeted display are great for driving web traffic. Retargeting is a powerful conversion optimisation tool… but it can’t drive new visitors to your site.
We will discuss what you want to achieve, and then align the best options for your business. From then on, we continue to optimise your campaigns to make sure they’re driving high quality leads to your website.
YouTube, PPC, and programatic targeted display, are great for driving traffic, conversely, retargeting is a powerful conversion optimisation tool, but it can’t drive new visitors to your site. We’ll chat with you about the best options for your business then continue to optimise the campaigns to make sure they’re driving high quality leads.
Getting you noticed, organically
Search engine optimisation (SEO) is so much more than getting to the top of Google. While that is the goal, those pesky algorithms you’ll have heard about can get in the way.
Having a technically sound website with a clear offering is how Google knows you’re legit. Afterall, their goal is to deliver the best, most relevant, and honest sites for their users. And who can blame them?
SEO is split into two areas:
- ‘On-site’ which makes sure everything from content to technical build is ticking all the boxes for Google.
- ‘Off-site’ is the external activities affect your rankings. In short, it tells Google what other sites think of yours and the content on it.
SEO needs monthly, ongoing management to build your profile, and to make sure you’re doing everything that Google thinks you should be doing! It’s more of a slow burner, but undeniably worth the effort required.
Is content still King? Absolutely.
Video editing. Photography. Copywriting. Photoshop expert. Creative director. Content producer extraordinaire. Hands up if alongside your day job, you also fit into at least one of these categories at a professional level.
Bringing the flexible employee benefit service to life on the web, with a new website and fun campaign across social media, Google and YouTube.
Health Incubator Helsinki
Promoting the opportunity of a lifetime for health-related businesses.
Devising a disruptive and innovative new marketing campaign for the UK’s biggest Bitcoin Cash conference in London.
Delivering sales for the national trampoline park operator with digital marketing and a new eCommerce site.
DPC provide the Avantus group with a broad range of marketing services; brand creation, website design, digital marketing and social media management. The team has also helped us develop our software products by providing valuable UX analysis. All in all, Insightful, fun, and right on the money when it comes to advising us in the digital space…. A local agency with London agency credentials.”
Philip, CEO Avantus
(Parent group of Perkpal and Fair Care)