Your brand plan
Branding is so much more than a great logo (but you need that as well). It is your brand promise. It’s your “why” that makes your business different from your competitors.
Up for Digital can help you:
- develop your logo and brand assets
- optimise your language
- adapt your tone of voice online
…and equally as important, your values and your brand promise.
Your brand and business strategies aren’t mutually exclusive. One feeds into the other, aligning your business goals and how you achieve them with your clients.
Getting great ads in front of the right people
An award-winning ad doesn’t have to be an emotionally charged Christmas tear jerker. Gone are the days of stuffy, old-school advertising agencies who focus only on TV, pricing out many businesses. Who even watches live TV these days anyway?
Great creative comes in all shapes and sizes. It’s clever copy and rich imagery. It’s Google PPC, Facebook, Instagram, YouTube…
Video advertising isn’t slowing down. Online competition growth is increasing, so creating outstanding video is essential.
Understanding how our modern consumer interacts with your ads is key to crafting the right message. In the right format (with the right duration), and on the right platform.
Check the generic, dull and text heavy ads at the door. Now is the time for high quality, engaging creative, with crisp imagery and intelligence copy.
Ads are becoming your brand’s portable content. Make them interesting, entertaining, and consider them part of your content marketing plan.
Let’s keep moving
If a picture paints a thousand words, what’s the value of video?
It’s no secret that highly visual content boosts engagement across digital channels. Facebook is quick to boast that video content on their platform boosts engagement by 65%.
At UP for Digital we adore video and animation. Placing links, even within a 20-second video, is a great way to drive traffic, sales or engagement.
And that’s the real value of video: it’s quick to convert. It allows absolute clarity of your messaging in seconds.
As more people consume video on smartphones and tablets, it has become the leading method of brand communication. Which is good news for any company with aspirations of making a video or explainer animation.
Your customers want helpful content that can answer their questions in seconds. Video is still the best way to do that. Who needs words when we have video and animation!
So to answer the original question, what value is a video worth?
According to a Forrester study, “Video is worth 1.8 million words: 1 picture is 1,000 words. Your video runs at 25-30 frames per second. Therefore, 1 second of video equates to 30,000 words… which multiplied by an average video of 60 seconds is 1.8 million.”
Holding your brand in your hands
The UP for Digital design studio provides our clients with everything they need under one roof. While many graphic design agencies tend to focus on either print or digital these days, we do both!
With expertise across many disciplines, our creative print service runs in tandem with digital.
Part of our heritage is in print and packaging. Our senior executives have extensive background managing traditional artworking agencies for years.
We understand the importance for an insatiable level of detail. For laying out text and images with care and love. And taking creative concepts and turning them into print-ready proofs.
We’re not one trick ponies either. We work with a range of clients on glossy magazines, corporate collateral, adverts, packaging and more!
Let’s call it a wrap
Even in a digital world, do not underestimate the importance of beautiful packaging. It’s not just how they look, but how they feel in the hands of your customers. Packaging can have a huge impact on sales and brand loyalty.
One of the key questions to ask is how do you want your customers to feel when they open and look at your products?
Is it a sense of immense luxury with tactile finishes?
What about highly engineered packaging, with intricate folds to mirror the intricacies of your product?
Every interaction with your brand is an experience. It’s vital the packaging lives up to everything you claim about your product.
DPC create some of the most luscious packaging you use everyday. From the super cool innocent drinks to the fun and upcoming cocktail subscription, MicroBarBox.
Our process
Creativity is the backbone of the agency
Creativity doesn’t belong in a box. Creativity comes in all shapes and sizes, and is encouraged on every level.
Creative work and creative thinking, is not restricted to ad agencies. It’s so much more than teams sitting on bean bags or bouncing on office trampolines.
UP for Digital have a healthy mix of designers, copywriters, architects, business analysts and developers. Each and every one of our team are highly creative in their own right.
Creative use of technology
We are fanatical about technology. We love using new and brilliant platforms and apps, and we love to build innovative new ones too! Every member of the DPC team is a creative in their own right. We prefer not to put people into boxes, so even an accountant is a creative if that’s how they want to express themself!
Creative design
Beautiful aesthetics matched with intuitive user experiences are the backbone of our business. Simplicity. Ease of use. Wow-factor. This is our ethos and is why our UX designers adore their work.
Creative solutions
Lateral thinking: solving problems through an indirect and creative approach. Using reasoning that is not immediately obvious. Involving ideas that may not be obtainable by using only traditional step-by-step logic.
Tell us your challenge and we will find not one creative, unique and effective solution, but many!
Conceptual creativity
We have a team of visionaries who have an incredible ability to dream up winning concepts. It’s not just a dream though! They visualise it and bring it to life, and then to scrutinise every line, space and comma that comes with it.
Our team is made up of the most diverse set of interesting people. All incredibly passionate and mildly obsessive about what they do.
Creative copywriting
Our creative copywriters aren’t restricted to the world of web. They have background in radio, novels and so much more! They bring our sites, ads and apps to life with their flair.
The key to great copy starts with understanding your audience and customer. Once you know your audience, crafting a message that motivates and connects with them becomes much easier. You gain insight into who they are, what makes them tick, and how to deliver their needs and desires.
Our work
innocent drinks
Ensuring every pack of their wonderful drinks and smoothies are designed with the same love, care, and attention.
Our work
CoinGeek
Devising a disruptive and innovative new marketing campaign for the UK’s biggest Bitcoin Cash conference in London.
Our work
Perkpal
Bringing the flexible employee benefit service to life on the web, with a new website and fun campaign across social media, Google and YouTube.
Our work
Historic Royal Palaces
Bringing history to life with their monthly publication telling mesmerising stories from the Tower of London, Hampton Court Palace and Kensington Palace.
Would you like to hear more about our creative services?
Want to see more of our work?
Get in touch
We work with ambitious brands and fun people;
we’d love to build something great together.
The team at dpc were brilliant in every way and delivered our new website quickly and did everything we asked and more. We took a long time to consider who to chose for our website design and made the right choice. I would recommend them to anyone.”
