pink dash
UX design and development

Ensuring one of the UK's leading insurance underwriters' has a fresh new look online

Touchstone Underwriting are an insurance underwriting firm that specialises in property and commericial, liability and construction, hospitality and leisure, and travel and tourism. Based in City of London, Watford, Chelmsford and Dumfries, they underwrite on behalf of A-rated carriers for brokers across the UK.

DPC have worked with Touchstone Underwriting for many years, designing and building their previous website. When they rebranded back in 2019, they knew they could trust us. We already had a relationship and understood their needs. Touchstone needed:

  • a secure website to showcase their new branding
  • host important documents
  • attract new customers and retain existing ones

…and all on a tight deadline!

The brief

Touchstone needed to reflect their new branding for a consistent experience across the business. As a driver for attracting new business, re-engaging existing and lapsed customers, their new website needed to be:

  • optimised for a user-focused experience across all devices
  • a robust content management system that’s easy to use, manage and update in-house
  • capable of integrating with internal business programs and processes
  • migrate existing content

The solution

We build the new Touchstone Underwriting website on WordPress for the following reasons:

  • it’s easy to use
  • it’s open source, allowing for many custom integrations to be built
  • it’s cost effective

We follow our tried and tested process, adapting accordingly to the project:

#1 Discovery

Scoping out requirements, gathering information, user personas and first drafts.

#2 Definition

Mapping user journeys and testing them out with interactive prototypes.

#3 Design

Identifying the style tile and other visuals for the website design process.

#4 Development

All the coding happens here: front end HTML, CSS and JavaScript, into the back end (i.e. the CMS, in this case WordPress).

#5 Test and deploy

Carrying out rigorous quality assurance testing, both from our side and yours. Populating the CMS, integrating to Google, setting up all on-site SEO aspects. Once approved, we manage all the redirects so you won’t lose any previous organic Google rankings!

#6 Optimise and online marketing

Time to devise a strategy to drive quality traffic to your new site and generate some leads! We take a multi-channel approach, through an ecosystem of SEO, PPC and social media ads.

The biggest challenge would be the migration of the documents library and its redirects. Which was a huge task requiring high accuracy and attention to detail, as unfurling it would create more work which would have been out of scope.


The results really do speak for themselves:

“DPC worked so hard to meet our very tight deadline and we truly appreciate it. Everything went smoothly and I am pleased to say our rebrand project has been successful!  

We’ve had many of our Brokers commenting already how great the new brand is, especially the website, so thank you. I would definitely recommend DPC – 10/10 from me!”

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