Oxford Gene Technologies (OGT) appointed UP to help them refresh their complete brand identity and then re-structure and redesign their website and digital presence.
OGT is a leading global provider of diagnostic genomic solutions, their goal is to enable researchers and clinical decision makers to reach the right decisions for each patient, every time.
The quality and innovation built into their products for NGS, arrays and FISH reflects their commitment to improving the future of genetic clinical care.
OGT’s philosophy is simple – they exist so that genetic based medicine can continue to progress and improve the lives of patients through the application of effective, accurate and simple to use genetic analysis products; created for scientists, by scientists.
The branding brief
UP created a brand that matched the expertise and prowess of an absolute expert in hybridisation technology, clinical research and diagnostic solutions.